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Enjoy points for every Aveda product purchase, redeemable for our plant-infused products and services, a 3-day resort stay for two, and exclusive offers.

Join now and pay a one-time $10 enrollment fee to become a member or receive free enrollment from Tousled when you book a New Shape Haircut or a Partial Highlight online for the first time. 

Plus receive DOUBLE POINTS (20 points for every $1 spent) on your first purchase as a Pure Privilege℠ member. This is an international membership and can be used anywhere in the world where Aveda is sold.


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