GinaCurl Curl Reformer for Curls, Kinks and Coils

Don't resist your curls. Reform them! GinaCurl Curl Reformer restructures the hair on a molecular level to allow your curls and coils to be reshaped and redirected. The GinaCurl process will reduce frizz and volume, give you stretch, and leave you with hair that is softer, healthier, shinier, and easier to grow. You don't have to lose a full day of your life to shampoo days - you'll have a wash and go style.

Highly Customizable

The GinaCurl works for all curl types whether you have tightly coiled, kink, curly or loose curls.The GinaCurl can take up to 1 hour to process so we can take our time to customize the curl reformer and address any differences in porosity on the hair. On a GinaCurl retouch, we take our time to protect previously treated hair so that we're only processing new growth. No matter your curl type, you will be able to gain and maintain length with this healthier curl reformation process. There is no breakage at the line of demarcation. With a wash and go style, you will be able to work out, swim, and dance in the rain without having to worry.

Healthy Alternative

The GinaCurl Curl Reformation system, Gina's Straight Variation, and Gina's Thermal Reconditioning are safe, and offer healthy alternatives vs other texturizing treatments. Your hair will hold on to its natural elasticity and will only to be touched up about once or twice a year. Our technique helps to retain health and length. Safety begins with our consultation process. If we know your complete hair history (keratin, henna, perms, relaxers, hair color, home remedies...tell us everything!) we can perform the service without damaging your hair.

A Different Curly Perm

GinaCurl is not a Jherri Curl or Wave Nouveau, nor is it a kitchen relaxer you can do at home! What makes GinaCurl different is the product and the application technique that took over a decade to develop. Because of the active chemicals we use, we have an extended processing time - up to 1 hour. We need that time to apply the Thio Chemical and adapt our technique to your unique head of hair. Sometimes we can use 2 or 3 different strengths of Curl Reformer to address every different porosity level down the hair shaft.

How Does GinaCurl Work?

The GinaCurl technique can only be performed by a certified stylist, trained by Gina Rivera, who will use only GinaCurl Curl Reformer

3 Step Process

RESET

First, we start with the Curl Reformer to alter the protein chains in the hair which prepares your curls to take on a new shape. They're going to get a makeover.

RE-ARRANGE

Next, we give your curls new direction by winding the hair around perm rods of varied sizes, customizing the placement around the head. Then, using heat, we reactivate the bonds.

REFORM

Finally, we neutralize the hair and permanently seal the bonds so that your curls keep their new shape.

What Makes the GinaCurl Curl Reformer Different?

For starters, it was created specifically for the unique demands of textured hair. When it came to providing beauty solutions for her textured hair clients, Gina Rivera wanted it all. Something that could reduce frizz and volume, reshape the curls, and actually leave hair healthier than before...without any risk of damage to the hair.  That was a tall order. And because Gina couldn't find what she wanted on the market, she decided after decades in the industry, to create it herself!

Quick Facts: GinaCurl Curl Reformer

  • The curl reformer can take up to 1 hour to process, so we can take our time during the application process and customize the curl reformer to address each porosity level in the hair.
  • We can protect previously treated hair with protection cream, applying curl reformer to only the regrowth
  • No curl reformer is ever applied to the perm rods. So, there’s no chance of compromising the ends.
  • There is no burning or skin irritation.
  • The hair retains its elasticity, allowing clients to extend the time between chemical services, only needing a retouch a maximum of two times a year.
  • The client’s natural texture hair blends into the chemically processed hair
  • Whether clients have a more wavy hair texture or tightly coiled hair, they are able to retain length as there’s no breakage at the line of demarcation.

 

Dos

  • You can switch from a GinaCurl to Gina’s Straight Variation
  • You can switch from Gina’s Straight Variation to a GinaCurl as long as you don’t use any direct heat on your hair.
  • You can switch from GinaCurl to Gina’s Thermal Reconditioning
  • You can switch from Gina’s Thermal Reconditioning to Gina’s Straight Variation
  • You can switch from to Gina’s Straight Variation to Gina’s Thermal Reconditioning
  • You can switch from a Sodium Hydroxide relaxer to Gina’s Thermal Reconditioning and Gina’s Straight Variation
  • You can switch from a any Jheri Curl Brand over to a GinaCurl
  • We can switch from any Thio perm to a GinaCurl

Don'ts

  • You cannot switch from a GinaCurl to any other curl without breakage
  • You cannot switch from Gina’s Thermal Reconditioning to a GinaCurl
  • You cannot switch from a GinaCurl to a Sodium Hydroxide relaxer
  • You cannot switch from a GinaCurl to any Jheri Curl Brands
  • You should never apply relaxer over any of any of Gina’s Techniques

Gina's Straight Variation

When naturally curly hair has a mind of its own, Gina's Straight Variation keeps it in line.

Straight Variation smooths the hair while improving the hair’s feel, softness and shine and making it more manageable to style your hair with ease. Formaldehyde-FREE formula that delivers permanent results!

What is the Straight Variation?

Chemical hair straightening is not a new concept. For a while, the permanent straightening treatments were overshadowed by the popularity of temporary frizz fighting treatments. Then came the debate over Formaldehyde and health concerns for both the client and the stylist. The market shifted towards alternative formulations to offer a formaldehyde-free solution but the performance was disappointing. Clients were experiencing nothing more than a conditioning treatment without the formaldehyde.

More than ever, clients are returning to what works!

Before Straight Variation

Hair is curly, frizzy, hard to handle Hair easily tangles Hair takes 40 min to dry, plus 30 min with a flat iron Hair looks dull and dry Hair still swell up in humidity and heat.

Benefits of Straight Variation

Gina's Straight Variation is not permanent stick straight hair, and it goes beyond fighting frizz! Gina's Straight Variation removes curl and gives you to more flexible styling options. Results are permanent, you'll go 5 to 6 months before new growth should be treated.

After Straight Variation

Hair is relaxed, no more tangles Hair is full of bounce without the frizz Hair dries in under 15 minutes Hair looks shiny and healthy Styles last longer, even in heat and humidity

JERSEY CITY, NJ
JERSEY CITY, NJ
JERSEY CITY, NJ